Quédate Movistar+

En este 2020 tan atípico, no tocaba contar la típica historia navideña. Por eso, desde Movistar+ quisimos hacer balance de estos meses para quedarnos con lo bueno. Quedarnos con todas las personas que nos han acompañado y sus pequeños gestos que nos han ayudado.

Porque, pandemia de por medio, este ha sido el año que más horas hemos pasado juntos, nuestros contenidos y nuestros clientes.

Como hilo conductor de esta pieza recurrimos a una fórmula narrativa muy actual: “Quédate con quien…”

A lo largo de la pieza, usamos cada uno de estos “Quédate con quien” con una doble intención. Comunicamos insights propios de las personas que nos importan, asociándolos a su vez con nuestros contenidos y los de nuestros partners (series, cine, deportes, entretenimiento, Netflix y Disney+)

It was that time of the year again. We all know 2020 has not been an easy year, so we didn’t want to write another Christmas Carol. We wanted to look back in hope in order to only keep the good things. To keep people who have been with us during this tough year and their small gestures.

Because in this pandemic year, the number of streaming hours watched has reached an all-time high. Movistar+ and its clients have never been closer.

In the main spot We use a current and trendy formulation as a guideline: “Get someone who…”

In Spanish the line “Get someone who…” is translated as “Quédate con quien” meaning “Stay with the one who…” but also “keep the one who”. This line fit perfectly with this context. We wanted to stay with our beloved ones and also keep them and the good memories.

Each one of these “Get someone who…” has a double intention. We speak about the people we care most and also about our shows and films.