Hawkers x Steve Aoki

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Steve Aoki is globally famous for his music, but also for his polemic DJ sets in which he used to throw cakes to the audience’s faces. That cake face ritual was a main part of his personal brand until some incidents generated controversy on social media, so the DJ finally decided to change his image.

For the global launch of Steve Aoki’s sunglasses collection, We wanted to set the tone of a new chapter in his career by showing the world that cake-throwing days were over.

This project was part of a creative residence program hosted by Hawkers in 2016. I had the luck to be selected among hundreds of other creative profiles.

Watch case study:

Watch the extended version:

Original Andy Warhol’s Reference

After 2,3 M views on Facebook, Twitter fans followed the action.

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