I´m Jose Martín Navajas

Make yourself at home

This is me

"Qué le voy a hacer si yo nací en el Mediterráneo"


José Martín

Creative Copywriter.

Hey there! I’m a Spanish guy who finds true happines while hanging out the laundry. My favourite Beatle is Ringo Star and of course, I love pizza with pineapple.

For the last nine years I’ve been working as a copywriter in some agencies (McCann Bucharest, d6, Coonic, TBWA Madrid) and as a freelance. Besides clients, briefs and deadlines I always try to keep my mind active by developing personal projects and traveling around the world.

Jose joined us for the Incubator Project in McCann Bucharest and since the minute zero he showed a high motivation and energy. He always tried the unexpected in resolving briefs opening up many paths to go through. I recommend Jose with no doubts. Still I hope the project we made won’t be the last one we work together in.

Jonay Sosa – Group Creative Director at Publicis Milan

José es un excelente y profundo redactor creativo. Un tipo muy comprometido con las buenas ideas y gran trabajador. Tiene un especial talento para comunicarse con las nuevas generaciones y es un gran profesional de una excelente calidad humana. Un profesional joven pero comprometido.

Gonzalo Figari – Multi awarded Creative

Wow. I found Jose Martin Navajas on Instagram and was SO IMPRESSED with his feed that I tracked him down and befriended him. Since then I have had the pleasure to Skype and FaceTime with him about a lot of things. He’s hugely talented and creative, really amped up for today’s communications & business challenges. I know it sounds trite but Jose is truly an out-of-the-box thinker — he’s presented ideas for my own business that are inspired and future-facing. I recommend him without reservation to do projects for you — projects that require a fresh point of view but that will also move business forward. For this and many things, Jose Martin is highly endorsed by me

Teresa Alpert – Group Planning Director at Ogilvy New York

Sin duda, José es un profesional que cualquier agencia debe tener si quiere sorprender a sus clientes. Su versatilidad le permite desenvolverse en varios puestos, ya que, además de ser un buen copywriter publicitario, en el tiempo en el coincidimos en Coonic lideró y ejecutó estrategias Social Media impactantes y con muy buenos resultados.

Sus conocimientos de diseño, además, le permiten entender y mejorar el trabajo de cualquier diseñador gráfico con el que trabaje. Creador de buen ambiente de trabajo, su originalidad y atrevimiento refrescan el día a día de quienes coinciden con él.

Antonio Ortega – Account Director at Increnta

José ha sido uno de los mejores compañeros con los que he trabajado. Versátil y proactivo, siempre estaba dispuesto a ayudar al equipo. Sabia adaptarse tanto a los distintos clientes como a los tiempos tan ajustados con los que trabajábamos. Su carácter afable y sus buenas ideas hacían que siempre fuese clave en los proyectos. Sin duda, un perfil todoterreno con el que me encantaría volver a coincidir.

Carolina Martín – Comunicación Corporativa en Ecoembes


work experience

April 2021 - now

TBS – Creative copywriter

From April 2021 to present day

February 2018 - April 2021

Movistar + – Creative copywriter

from february 2018 to April 2021

July 2017 - September 2017

McCANN Bucharest – Creative Copywriter

from July 2017 to September 2017

In Summer 2017, I was selected to participate in INCUBATOR, a summer work program hosted by McCann Bucharest, where I learnt so much from top talented creatives like Catalin Drove and Jonay Sosa. After these intense weeks, I got a fresh new perspective of the industry which certainly encourages me to keep searching for bigger ideas. Clients: Coca Cola, KFC, Vodafone, Sprite, ROM, Pegas, Arctic.

January 2015 - December 2016

D6 Madrid – Creative Copywriter

from January 2015 to December 2016

The years I spent at d6 have marked a vital step forward in my career. Since the first day, I didn’t stop taking responsabilities and learning useful things from the whole team. At the beginning, I was supossed to form part of the digital group, but soon I got involved in global campaigns and new business. Clients: easyJet, Movistar +, Coca Cola, History Channel, Balay, Liberty Seguros.

April 2013- July 2014

Coonic Málaga – Copywriter / Account manager Junior

From April 2013 to July 2014

My stage at Coonic became an invaluable profesional and learning experience. I had the chance to perform different functions, mainly Creative copywriter, but also other roles like Accounts Executive, Social Media Creative and Project Manager. After one year and a half of hard work, I got a full perspective of the advertisemente industry and I learnt the great importance of strategy in every step. Clients: Unicaja, El Corte Inglés, Cartojal, Museo Thyssen, Hospital Gálvez

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April 2012 - July 2012

TBWA \ Madrid – Art Director Trainee

From April 2012 to July 2012

During my first contact with the world of advertisement, I could soak up the knowledge and experience of great creative directors who were deeply involved in my traineeship. I learnt how is to work at a big agency, for big accounts and with frantic deadlines. Clients: McDonald’s, Chevrolet, Indas, Playstation, Transmediterranea.

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Education experience

April 2015 - July 2015

Factoría del Guión – Curso avanzado guión cine y TV

from April 2015 to July 2015

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2011 - 2012

ZINK! Project Madrid – Máster Creatividad Publicitaria

From 2011 to 2012

Máster Creatividad Publicitaria

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2010 - 2011

The Hague University of Applied Sciences – European Studies

From 2010 to 2011

European Studies, Estudios sobre comunicación y medios

2007 - 2011

Universidad de Málaga – Licenciatura en Publicidad y RR.PP

Desde 2007 hasta 2011

Licenciatura en Publicidad y RR.PP., Creatividad Publicitaria

March 2009 - June 2009

Escuela de Diseño Gauss Multimedia – Adobe Illustrator CS5

From March 2009 to June 2009

Adobe Illustrator CS5 Monograph


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Social Media School Málaga

Monográfico "Comunicar en los tiempos de Whatsapp"



Contact with me


  • soy@josemartinnavajas.com

  • +34 678122520

  • You can find me at the Scumm Bar